Case Study - Personal Brand Website on WordPress
We coded a modern and functional website for an internet marketing and B2B sales specialist, which will help build a personal brand, acquire clients, and present services.
- Client
- Karolina Kopera
- Year
- Service
- WordPress Development
Project Description
The aim of the project was to create an intuitive and flexible tool that would support building a strong personal brand, as well as facilitate acquiring new clients. The client wanted her website to serve not only as a business card but also as a space for publishing expert content and interacting with potential partners. We based the site on Gutenberg blocks, which will make it easier to expand with additional offer pages and also allow the blog to grow.
The site's functionality was enhanced with tools to support lead generation, such as newsletter sign-up forms, integrations with social media, and the ability for direct contact via a form on the website. Thanks to these solutions, the site not only serves an informational role but also actively engages visitors to initiate interaction.
The entire site was based on responsive design, consistent with the project in Figma. The site works correctly on various devices, both mobile and desktop. We also implemented SEO optimizations to increase the site’s visibility in search engines, which will contribute to better positioning of the client's personal brand online. The project was a success, and the site received positive feedback from both users and the owner.
Scope of Work
- PageSpeed Insights Score on Mobile Devices
- 98/100
- PageSpeed Insights Score on Desktops
- 99/100