Case Study - WooCommerce Store for Garden Supplies

Project Description

Figma to WordPress

Transferring the design from Figma to WordPress required precise reproduction of all graphic and interactive elements. We utilized technologies such as HTML, CSS, and JavaScript to ensure that every detail, from colors to fonts, matched the original design. It was also crucial to account for responsiveness, so the store looks good on various devices from phones to computers.

Pixel Perfect

In executing the project, we paid special attention to the so-called pixel perfect, meaning that every element on the page is represented perfectly, according to the vision presented in Figma. Precise spacing and font sizes ensured excellent visual consistency. As a result, users received an aesthetically pleasing and functional shopping platform that builds trust in the brand.

SEO

Search engine optimization was one of the key elements of the store's positioning strategy in the UK. We applied best SEO practices, such as:

• URL Structure: SEO-friendly URLs make it easier for users and search engine bots to navigate the store.
• Meta Tags: Using appropriate meta tags (titles and descriptions) allowed for better indexing of the site by search engines.
• Page Speed: Thanks to the implemented solutions, the site achieved excellent results in speed tests, which is not only beneficial from an SEO perspective but also positively affects user experience, increasing their satisfaction with using the store.

Page Speed

Page load speed is a key element of user experience and impacts SEO ranking. As part of our efforts, we took the following steps:

• Image Optimization: We applied image compression to WebP format, significantly reducing the page load time without losing visual quality.
• Use of Cache: The implementation of a caching system allowed for faster page loading for returning users.
• Code Minimization: We minimized CSS and JavaScript files, which reduced the page loading time.

Integrations

• Payments: Online card payments via Stripe, Google Pay, Apple Pay.
• Shipping: Calculating shipping costs based on ordered goods' quantities, sizes, etc.
• Discounts: Discounts based on the quantity of ordered items of a given product.

Summary

The project for the online store for a garden supplies provider in the UK was carried out according to the highest standards. Thanks to close cooperation with the client, the use of best practices in SEO, and attention to detail in pixel perfect execution, we achieved excellent results that will undoubtedly contribute to the brand's success online.

Scope of Work